SCHEDULING STRATEGIES:
There were some new additions to the Discovery schedule in the month of December. Mondays remained gearhead night, with a lineup of AMERICAN CHOPPER and AMERICAN GUNS. Tuesdays were anchored by DIRTY JOBS followed by SWAMP LOGGERS. Wednesdays featured a lineup of SONS OF GUNS and newcomer MOONSHINERS. Thursdays and Saturdays picked up a little of everything. Fridays in December were Alaska night. Sundays capped the week with a mix of programming and specials, including CURIOSITY.
DECEMBER 2011 PRIMETIME RATINGS ANALYSIS:
Live Primetime Ratings Comparison / December 2011 vs. December 2010 (% Change)
|
HH |
P18-49 |
P25-54 |
|
| Monday 8-11pm | 8% | 6% | 2% |
| Tuesday 8-11pm | 34% | 55% | 50% |
| Wednesday 8-11pm | 30% | 39% | 30% |
| Thursday 8-11pm | 25% | 58% | 40% |
| Friday 8-11pm | 75% | 73% | 77% |
| Saturday 8-11pm | -21% | 10% | -3% |
| Sunday 8-11pm | -3% | -13% | -7% |
| MTWTFSS 8-11pm | 23% | 35% | 30% |
Source: The Nielsen Company’s National Television Audience Sample
Another month of solid and steady growth for Discovery, and it’s not all Alaska-related. Building on the growth from last month’s hits GOLD RUSH and FLYING WILD ALASKA, Discovery is up 24%, and up 23% from this time last year. New and returning series are also scoring big marks, giving Discovery an extremely successful and well-rounded way to close out 2011.
Still, it’s the Alaskan-driven Friday night lineup that is shining for Discovery. It’s the strongest night of the week (by far), and GOLD RUSH ALAKSA and FLYING WILD ALASKA scored above-average numbers in every telecast during December.
Wednesday nights come in as Discovery’s second strongest of the week. Up 48% from last month, and 30% from last year, much of this success in December has to do with newcomer series MOONSHINERS in the Wednesday at 10pm slot. Lead in SONS OF GUNS is also scoring well.
However, another new series, WEED WARS, struggled in its debut month in the Thursday at 10pm slot. Below-average numbers in all airings. Throughout December, programmers tried out a variety of lead-ins for the show, but the audience wasn’t there. Perhaps the show about marijuana was one step too far for Discovery? On a positive note, the night was up 35% from last month, and up 25% from a year ago.
Mondays are also up from a year ago (8%) and a special AMERICAN CHOPPER (“The Build Off”) brought in big numbers for the network on 12/5.
Weekends have been somewhat of a struggle for Discovery. Saturdays and Sundays were both down from last year, 21% and 3%, respectively. Reruns didn’t find their footing this month, but look for new tentpole series to hit the schedule in 2012, as well as a broad slate of new originals.
Feedback
Hi there, You’ve done an incredible job. I’ll certainly digg it and in my view suggest to my friends. I’m sure they will be benefited from this website.
Hello there, I found your website by way of Google even as searching for a comparable matter, your website got here up, it appears to be like great. I have bookmarked to my favourites|added to my bookmarks.
This is very interesting, You are a very skilled blogger. I’ve joined your rss feed and look forward to seeking more of your magnificent post. Also, I’ve shared your website in my social networks! virtual private server | vps hosting |
I believe that is among the so much vital information for me. And i am satisfied reading your article. But should statement on some normal things, The website taste is perfect, the articles is in point of fact excellent : D. Just right process, cheers
That is really attention-grabbing, You’re a very professional blogger. I have joined your feed and look ahead to in search of extra of your magnificent post. Additionally, I’ve shared your site in my social networks
That is very attention-grabbing, You’re an overly skilled blogger. I’ve joined your rss feed and sit up for in search of extra of your wonderful post. Additionally, I’ve shared your site in my social networks
Thank you a bunch for sharing this with all people you really know what you’re talking about! Bookmarked. Please also visit my website =). We will have a hyperlink trade arrangement between us
You are in point of fact a excellent webmaster. The site loading speed is incredible. It kind of feels that you’re doing any distinctive trick. In addition, The contents are masterpiece. you’ve done a fantastic process on this topic!
This is really attention-grabbing, You’re an overly professional blogger. I have joined your feed and sit up for in the hunt for more of your great post. Additionally, I’ve shared your site in my social networks
My brother recommended I might like this website. He was totally right. This post truly made my day. You cann’t imagine just how much time I had spent for this information! Thanks!
This is the perfect webpage for anybody who wants to find out about this topic. You understand a whole lot its almost tough to argue with you (not that I really would want to…HaHa). You certainly put a brand new spin on a subject that’s been discussed for years. Great stuff, just great!