CableU is the television industry’s premiere independent research company. Founded in 2006, our mission is to level the playing field in the U.S. television industry by providing expert, unbiased monthly analysis and unique access to insider data valuable for industry professionals in their day-to-day strategic planning. This information comes in two forms: Our monthly, unbiased network research reports and our pioneering, “wiki-like” database of cable television people, programs, production companies, network needs, news and much more!
Each month our analysts publish in-depth reports on the top 30 cable television networks in the United States, which currently command over 60% of the audience. Our analysts are impartial industry experts who identify and communicate the key insights and trends from our customized monthly Nielsen ratings data. We objectively identify network performance and strategies in a clear and useful way for our subscribers. We also offer custom research to networks like MTV and National Geographic, production companies like Original Productions and agency clients throughout the world. The utility of our monthly analyses is broad, attracting anyone with a financial stake in U.S. cable television programming and production. Senior network executives, programmers and researchers use the site for competitive comparative analysis; television producers can find network trends, programming needs and program submission procedures.
One of the engines powering CableU’s analysis is its “wiki-like” database of cable networks, cable programs and the production companies, producers and network executives behind these programs. The database content comes from a number of sources including network executives, producers and other industry insiders who can add and edit content right to the site. The database furthers CableU’s mission of promoting informational transparency and leveling the playing field. Each network profile gives a quick snapshot of each network and provides producers with the exclusive, insider information they need to make more successful program pitches.
Are you a producer looking for program representation? Visit CableU’s sister company CABLEready for more information.