CENTRIC
NETWORK TAGLINE: All You. All Day. All Night.
DESCRIPTION OF NETWORK: The 24-hour entertainment network combines the resources of MTV and BET to bring a new channel featuring the artists, music, series, movies and reality programming that reflect the lifestyle and sophistication of today's African-American and multi-cultural adult. The channel replaces BET J, a spin-off of BET which was launched in 1996 and was originally created to showcase jazz-related programming.
GENRE(S) OF PROGRAMMING: Music, Culture, Lifestyle, Reality, Style
NUMBER OF HOUSEHOLDS: Approximately 32 Million (Source: Network Upfronts)
PARENT COMPANY: VIACOM
SISTER NETWORKS: BET, CMT, Comedy Central, Logo, MTV, MTV2, MTVN International, MTVU, MTV Tr3s, Nickelodeon-Nick Jr, Nick at Nite, Nicktoons, Spike, Teen Nick, TV Land, VH1, VH1 Classic, VH1 Soul
CONTACT INFO:Main Address: One BET Plaza, 1235 W Street NE, Washington, DC 20018
Main Phone: (202) 608-2000
SVP, Original Programming: Essie Chambers
VP, Sales & Business Development: Cybelle Brown
VP, Network Operations: Eileen Littlejohn
VP, Media Sales: Wanda Meyers
VP, Programming: Gail Northern
VP, Original Production & Programming: Tammi Willis-Aralis
VP, Production, BET Event Productions: Derek Lewis
NETWORK URL: http://www.centrictv.com/
COMPETITION: Style, MTV, Vh1, Fuse
WHAT MAKES THEM UNIQUE:With a new name, new brand and a renewed commitment to super-serving its core audience CENTRIC can be found on the major satellite, cable and telco providers.
CURRENT PRIMETIME SCHEDULE
THE SHORT LIST:
AMERICAN GANGSTER, CENTRIC TOP 20 COUNTDOWN, DADDY'S GIRLS, FLICK CENTRIC, HOMICIDE, I WANT TO WORK FOR DIDDY, LEADING WOMEN, LEADING MEN, MIAMI VICE, MODEL CITY, RUN'S HOUSE, SALT N' PEPPA, SOUL TRAIN, URBAN LIVIN'
PROGRAM SUBMISSION PROCESS:Check back here soon for more information on program submission.
CABLEU NEED TO KNOW: CENTRIC aims to target the 25 - 54-year-old African-American demographic.
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