Centric
NETWORK:
Centric
NETWORK TAGLINE:
All You. All Day. All Night.
DESCRIPTION OF NETWORK:
The 24-hour entertainment network combines the resources of MTV and BET to bring a new channel featuring the artists, music, series, movies and reality programming that reflect the lifestyle and sophistication of today's African-American and multi-cultural adult. The channel replaces BET J, a spin-off of BET which was launched in 1996 and was originally created to showcase jazz-related programming.
GENRE(S) OF PROGRAMMING:
Music, Culture, Lifestyle, Reality, Style
NUMBER OF HOUSEHOLDS:
Approximately 32 Million (Source: Network Upfronts)
PARENT COMPANY:
VIACOM
SISTER NETWORKS:
BET, CMT, Comedy Central, Logo, MTV, MTV2, MTVN International, MTVU, MTV Tr3s, Nickelodeon-Nick Jr, Nick at Nite, Nicktoons, Spike, Teen Nick, TV Land, VH1, VH1 Classic, VH1 Soul
CONTACT INFO:
Main Address: One BET Plaza, 1235 W Street NE, Washington, DC 20018
Main Phone: (202) 608-2000
EVP & GM, CENTRIC & Digital Networks and President of BET Event Productions: Paxton Baker
SVP, Original Programming: Essie Chambers
VP, Sales & Business Development: Cybelle Brown
VP, Network Operations: Eileen Littlejohn
VP, Media Sales: Wanda Meyers
VP, Programming: Gail Northern
VP, Original Production & Programming: Tammi Willis-Aralis
VP, Production, BET Event Productions: Derek Lewis
NETWORK URL:
COMPETITION:
MTV, Vh1, Fuse
WHAT MAKES THEM UNIQUE:
Centric is 24-hour entertainment channel focusing on the music, lifestyle and culture of African-American adults.
THE SHORT LIST:
AMERICAN GANGSTER, THE A-TEAM, KEEPING UP WITH THE JONESES, KEITH SWEAT'S PLATINUM HOUSE, LENS ON TALENT, MAKING THE BAND, MIAMI VICE, MODEL CITY, RUN'S HOUSE, RU-PAUL'S DRAG RACE, SOUL TRAIN
PROGRAM SUBMISSION PROCESS:
Check back here soon for more information on program submission.
CABLEU NEED TO KNOW:
CENTRIC aims to target the 25 - 54-year-old African-American demographic.
Starting in Q3 2010, Nielsen will begin rating Centric.
2010 Upfront:
New Programming 2010:
Vindicated: Common hosts this docu-series following the stories of those who are exonerated for crimes they did not commit.
Premieres 1Q 2011.
The Steve Harvey Project: Comedian/author and morning radio host Steve Harvey brings new show to Centric featuring news, entertainment and celebrity interviews and dating advice through the Strawberry Letter segments.
Premieres 4Q 2010.
Almost Married: Original reality series follows former Sunday Best competitors Latice Crawford and Jeff Spain as they plan their wedding.
Premieres 4Q 2010.
Returning:Leading Men, Leading Women, Soul Train Awards
(Cynopsis 4/15/10)
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