Archive | February, 2009

Daily Insight: TBS Needs to Refocus for 2009

(02/27) TBS Needs to Refocus for 2009

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Daily Insight: Spike Looks to Nail Down New Audiences

(02/26) Spike Looks to Nail Down New…

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Daily Insight: Sci Fi Looks to Gain New Viewers with GHOST HUNTERS Spinoffs

(02/25) Sci Fi Looks to Gain New Viewers…

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Daily Insight: MTV Maneuvers to Retain Fickle Viewers

(02/24) MTV Maneuvers to Retain Fickle…

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Daily Insight: History looks Toward the Future in 2009

(02/23) History Looks Toward the Future in…

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Executive Interview: Joseph Swift, WEtv

What is the key element that makes a program right for your network? Its fit for WE tv, as opposed to any other network, including those who also target women, like Lifetime or Oxygen or TLC. More than half the population is female, so there is a very broad range of programming that appeals to [...]

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Daily Insight: Nat Geo Looks to Big Specials in 2009

(02/20) Nat Geo Looks to Big Specials in…

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Daily Insight: Food Network Strong in Early 2009

(02/19) Food Network Strong in Early 2009

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Daily Insight: Discovery Health Still Healthy Into 2009

(02/18) Discovery Health Still Healthy Into…

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Daily Insight: Stronger Originals and More Consistent Scheduling in Need at BET in ’09

(02/17) Stronger Originals and More…

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