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Archive
(09/30) Record Breaking Month for Multiple…
The last year in TV distribution has been somewhat challenging. One year ago at MIPCOM 2008 the grumblings about the worldwide economic downturn were heard in just about every meeting in and around the Palais Convention Centre. Since then, distributors have shed business interests and shaved staff numbers either in preventative measures or as a [...]
September 21, 2009
Theme Music and Program Branding
How Mad Men's own advertising team has me sold on watching a boring show
I’m writing this while watching AMC’s Mad Men thinking what I thought last Sunday at this time, “Why the heck do I keep watching this show? Nothing happened during this episode … again.” Yeah, yeah, I know it’s “critically acclaimed.” In fact, it just picked up its second Emmy for best drama last night. But [...]
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