About Dan Salerno

Author Archive | Dan Salerno

What I’ve Learned from CNBC

Greatest television story of the year was, of course, the seemingly endless Presidential election.  Hillary or Barack?  Barack or Hillary?  McCain comes back.  Iowa, New Hampshire Michigan, Florida.  The conventions, the balloons, more speeches, the debates, and polls.  Tons of polls.  Battleground states, Chuck Todd, Allen County, Indiana.  It was the best serial television out [...]

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HD and Me: How HD is Changing My Viewing

Fall brings many things. Cooler temperatures. Changing leaves. Back to school. Friday night lights and football. And the official start of the broadcast television season. Every year I anticipate that Monday in September when it all kicks off. New shows, returning shows, new characters on returning shows, new locations, new timeslots. Until a few years [...]

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The Multiplatform Genius of Big Brother

For the better part of this decade the summer television season has meant one thing: BIG BROTHER is back. I used to think of BB as one of my guilty pleasures in life, filling the television void in the aftermath of the May finales as I awaited the return of regular television in the fall. [...]

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Programmer Perspective: The Importance of Actually Watching TV

Working in this crazy industry for longer than I should admit, I’ve had the privilege of observing, working with and/or meeting producers, executives, salespersons, advertisers, and a wide assortment of creative and business people. Most of them were focused on the same goal. Make television and then make money off of it. Nothing wrong with [...]

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