Archive | Insights RSS feed for this section

Discovery Channel’s Ratings vs. Disc. Communication’s Stock Price

Click on graph to see a larger version in a new window. Read analysis and chronology of events below graph. I love the way Google Finance can output a chronology of a company’s major press stories against its stock price over time. Examining some of the major conglomerate television / media stocks I became curious [...]

Read full story · Comments { 0 }

Zoning Out, Tuning In: Pitch Writing Lessons From a Marathon Runner

Last year, on a whim, I signed up to take part in the NYC marathon. Not only was it to be my first marathon, I hadn’t done ANY running for thirty-odd years. As I started training, from the first painful, gasping steps to being able to run comfortably for two, then four, six and12 miles, [...]

Read full story · Comments { 2 }

A New Year’s Prediction

When I am dealing with producers on developing their projects, it usually come down to a final question: How is this going to be funded? The answer is on this order: Cable networks, cable networks, cable networks, PBS or maybe a benefactor with little expectation of a quick return. The long-tail theory says that in [...]

Read full story · Comments { 0 }

Coverage and Analysis of the TBS / TNT Upfronts

TBS and TNT continue to forge the great broadcast / cable divide. They stepped up to the plate this year, proving they could play on the same stage. They tried to show advertisers that Turner’s star power, reach and quality are all on par. It was Turner’s chance to show off all the new stuff [...]

Read full story · Comments { 0 }

Performance Recap at MTV

(03/30) Performance Recap at MTV

Read full story · Comments { 0 }

Scheduling Strategies at Oxygen

(03/29) Scheduling Strategies at Oxygen

Read full story · Comments { 0 }

Trend – Success Through Timely Specials

(03/26) Trend: Success Through Timely…

Read full story · Comments { 0 }

Analysis of Travel Performance Trends

(03/25) Analysis of Travel Performance…

Read full story · Comments { 0 }

An In Depth Look at Lifetime’s Performance

(03/23) An In Depth Look at Lifetime’s…

Read full story · Comments { 0 }

Daily Insight: Will Vh1′s In Development Slate Help Demo Growth?

(03/22) Will Vh1′s In Development Slate…

Read full story · Comments { 0 }