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Category: Random
As the summer winds down, cable’s competitive winds shift direction. ESPN, which has been dealing with the slack time in summer following the World Cup event, picks up speed dramatically with Monday Night Football. And it won’t be long before college and pro football begin to play games that matter. That always means trouble for [...]
Networks are often unfairly criticized for programming decisions. The criticism comes from those who lament that “everything on television is rubbish.” My response: 1) There’s plenty of great programming on television 2) To the extent that there are also base, valueless programs on television, it’s not really the networks’ fault. This all came to me [...]
April 5, 2010
What taglines do you think work and which ones fall flat?
Network taglines are an interesting marketing tool, and they’re not one thing to all networks. Most use it to define how they want us, the viewers, to think of their programming: Way More Than Cooking (Food Network), We Know Drama (TNT), Very Funny (TBS), Not Reality. Actuality (TruTV). Others go in a more lifestyle-defining direction, [...]
March 29, 2010
A discussion on the importance of "the takeaway"
There’s a scene at the beginning of the movie Sideways where Paul Giamatti’s character tells another character he’s writing a work of fiction. The man responds that he actually prefers non-fiction, explaining “There is so much to know about the world that I think reading a story someone just invented is kind of a waste [...]
Every year at the Realscreen Summit, the producers represented by our sister company, CABLEready, gather to discuss the various networks we met with during the past few days. Tons of straight talk, speculation, recommendations and – most importantly – sharing. This is the kind of relationship we like to have with and among our program [...]
As a self-proclaimed TV junkie and foodie, I think my heart skipped a beat when, last week, I attempted to tune into Paula Deen and, instead, was confronted with a chipper voice reading aloud Cablevision’s statement against Scripps network for choosing to pull Food Network and HGTV from its lineup. After self-medicating in a half-gallon [...]
Note: Ed Hersh is currently the SVP of Strategic Planning at Investigation Discovery. Formerly, he was the founder and Chief Creative Officer of StoryCentric, a programming/production consultancy providing insights to both networks and content creators. His experience as an executive and producer includes Court TV, A&E, and ABC News. In my consultancy, StoryCentric, I worked [...]
Every father wants the best for his son. Good health, a great family, a big house. And, a fantastic job. My dad was no different. Corporate executive, high powered banker, maybe a lawyer. Major league ballplayer, preferably for the New York Yankees would have been great. Naval officer with a degree from Annapolis was pretty [...]
I have two different types of relationships with cable networks: There are the networks I turn to for one hour a week to watch the one show I love, like my new fave MAD MEN on AMC or the classic PROJECT RUNWAY on Lifetime. Then, there are the networks I can watch no matter what [...]
Last week, I found myself in the fortunate position of being able to travel “on location” to a television show shoot. Not only did I get to casually throw around cool television terms such as “on location,” I got to drive an SUV packed full of equipment 15 hours across the country, memorize two days [...]
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