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Category: The State of the Business
August 30, 2010
How watching the live broadcast of the Emmys made me evaluate how my viewing has changed
I’m writing this week’s column while watching the 2010 Emmys on NBC. Nothing unusual about that. I watch television all the time. Almost every night in fact. Actually, come to think of it, there is. No, not multitasking while watching television. That’s been around since I began watching television as a kid. And not because [...]
Television is cyclical. What’s in today, is out tomorrow but eventually comes back again. USA Network hasn’t acquired a major sitcom in years, mainly because its strategy has been focused on one hour dramas. Then again, it wasn’t until recently when the focus has been on such a strong sitcom in years since the reality [...]
TBS and TNT continue to forge the great broadcast / cable divide. They stepped up to the plate this year, proving they could play on the same stage. They tried to show advertisers that Turner’s star power, reach and quality are all on par. It was Turner’s chance to show off all the new stuff [...]
Over the weekend, I found it amusing that Lady Gaga (and Beyonce’s) song, Telephone was on three different radio stations at the same time. Less amusing is the fact that when I watch TV, it seems that commercials are airing on Every. Single. Channel. At the same time. Yes. I think I remain one of the final [...]
April 5, 2010
What taglines do you think work and which ones fall flat?
Network taglines are an interesting marketing tool, and they’re not one thing to all networks. Most use it to define how they want us, the viewers, to think of their programming: Way More Than Cooking (Food Network), We Know Drama (TNT), Very Funny (TBS), Not Reality. Actuality (TruTV). Others go in a more lifestyle-defining direction, [...]
March 29, 2010
A discussion on the importance of "the takeaway"
There’s a scene at the beginning of the movie Sideways where Paul Giamatti’s character tells another character he’s writing a work of fiction. The man responds that he actually prefers non-fiction, explaining “There is so much to know about the world that I think reading a story someone just invented is kind of a waste [...]
As a self-proclaimed TV junkie and foodie, I think my heart skipped a beat when, last week, I attempted to tune into Paula Deen and, instead, was confronted with a chipper voice reading aloud Cablevision’s statement against Scripps network for choosing to pull Food Network and HGTV from its lineup. After self-medicating in a half-gallon [...]
September 14, 2009
Finding the important stories beneath the surface of the Nielsen ratings
Ratings. They’re the universal figures by which we determine so many things in our business. Success. Failure. Ranking. Advertising. Renewal. Cancellation. For some it’s a daily report card. Others, it comes weekly or monthly. Some live and die by the numbers. Others isolate them as one slice of feedback amongst many. For some, they symbolize [...]
I have two different types of relationships with cable networks: There are the networks I turn to for one hour a week to watch the one show I love, like my new fave MAD MEN on AMC or the classic PROJECT RUNWAY on Lifetime. Then, there are the networks I can watch no matter what [...]
Last week, I found myself in the fortunate position of being able to travel “on location” to a television show shoot. Not only did I get to casually throw around cool television terms such as “on location,” I got to drive an SUV packed full of equipment 15 hours across the country, memorize two days [...]
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