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Category: TV Commentary
August 30, 2010
How watching the live broadcast of the Emmys made me evaluate how my viewing has changed
I’m writing this week’s column while watching the 2010 Emmys on NBC. Nothing unusual about that. I watch television all the time. Almost every night in fact. Actually, come to think of it, there is. No, not multitasking while watching television. That’s been around since I began watching television as a kid. And not because [...]
Television is cyclical. What’s in today, is out tomorrow but eventually comes back again. USA Network hasn’t acquired a major sitcom in years, mainly because its strategy has been focused on one hour dramas. Then again, it wasn’t until recently when the focus has been on such a strong sitcom in years since the reality [...]
Encouraging news for American soccer fans this weekend … team USA’s first game in the World Cup was the highest rated first round match ever with 13 million viewers! Could it be that soccer (the most popular sport in the world) will finally catch on in America? Should Major League Baseball be concerned? Uh not [...]
It’s upfront season again. The broadcast networks have put their schedules out there and the selling has begun. Cable is right behind them. Series, specials, events, renewals as far as the eye can see. For television junkies it’s one of our favorite times of the year. A few weeks ago I was fortunate enough to [...]
TBS and TNT continue to forge the great broadcast / cable divide. They stepped up to the plate this year, proving they could play on the same stage. They tried to show advertisers that Turner’s star power, reach and quality are all on par. It was Turner’s chance to show off all the new stuff [...]
Over the weekend, I found it amusing that Lady Gaga (and Beyonce’s) song, Telephone was on three different radio stations at the same time. Less amusing is the fact that when I watch TV, it seems that commercials are airing on Every. Single. Channel. At the same time. Yes. I think I remain one of the final [...]
April 5, 2010
What taglines do you think work and which ones fall flat?
Network taglines are an interesting marketing tool, and they’re not one thing to all networks. Most use it to define how they want us, the viewers, to think of their programming: Way More Than Cooking (Food Network), We Know Drama (TNT), Very Funny (TBS), Not Reality. Actuality (TruTV). Others go in a more lifestyle-defining direction, [...]
March 29, 2010
A discussion on the importance of "the takeaway"
There’s a scene at the beginning of the movie Sideways where Paul Giamatti’s character tells another character he’s writing a work of fiction. The man responds that he actually prefers non-fiction, explaining “There is so much to know about the world that I think reading a story someone just invented is kind of a waste [...]
Every year at the Realscreen Summit, the producers represented by our sister company, CABLEready, gather to discuss the various networks we met with during the past few days. Tons of straight talk, speculation, recommendations and – most importantly – sharing. This is the kind of relationship we like to have with and among our program [...]
As a self-proclaimed TV junkie and foodie, I think my heart skipped a beat when, last week, I attempted to tune into Paula Deen and, instead, was confronted with a chipper voice reading aloud Cablevision’s statement against Scripps network for choosing to pull Food Network and HGTV from its lineup. After self-medicating in a half-gallon [...]
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